Founded in 2016, Anayah is the brainchild of Investment banker, self-professed Bollywood addict and fan of all things bridal, Nilofer Jaques. Nilofar was greatly inspired by her father, who taught her the value of hard work and to always follow her dreams. His motivation led her to work towards making traditional Indian-style jewellery more easily available to a wider audience. Working in collaboration with her husband Adam, and giving credit to the support and encouragement of her family, Nilofar set about creating Anayah.
Anayah is an e-commerce store that sells high-quality, bespoke Indian costume and semi-precious jewellery to customers across the world at high street prices. In addition to a vast and diverse prêt-a-porter collection of earrings, necklaces, anklets, bracelets and other traditional items, Anayah provides unique, made-to-order bridal jewellery service as well.
Nilofar personally selects products for the brand and will work with brides-to-be and other customers in order to create the perfect look to complement and enhance any occasion.